Harley-Davidson, Inc. Common Stock (HOG)
Consumer Cyclical › Motorcycles, Bicycles & Parts
Price History
Feb 9, 2026 — Jul 6, 2026Investment Snapshot
- Trading 60% below Graham Number ($63.24) — significant margin of safety
- Piotroski F-Score 7/9 — financially strong with improving fundamentals
- Strong ROE of 21.0% with 12.5% net margin
- Revenue declining 14% annually
Harley-Davidson, Inc. Common Stock (HOG) is a Consumer Cyclical company operating in Motorcycles, Bicycles & Parts, listed on the NYSE , with a market capitalisation of $2.7 billion . Key value metrics: P/E ratio 4.2, P/B ratio 0.88, Piotroski F-Score 7 out of 9 (strong financial health) .
Value Score
Key Metrics
Current vs 5-Year Average
Based on 5 years of SEC filingsRevenue & Net Income
Financial Statements
| Metric | FY22 | FY23 | FY24 |
|---|---|---|---|
| Revenue | $X.XB | $X.XB | $X.XB |
| Gross Profit | $X.XB | $X.XB | $X.XB |
| Operating Income | $X.XB | $X.XB | $X.XB |
| Net Income | $X.XB | $X.XB | $X.XB |
| EBITDA | $X.XB | $X.XB | $X.XB |
| Total Assets | $X.XB | $X.XB | $X.XB |
| Total Liabilities | $X.XB | $X.XB | $X.XB |
Harley-Davidson, Inc. Common Stock — Fundamental Analysis Summary
Harley-Davidson, Inc. Common Stock (HOG) is trading 60% below its Graham Number of $63.24 — a significant margin of safety by Benjamin Graham's standard. The stock carries a low trailing P/E ratio of 4.2x.
On financial health, HOG shows a strong Piotroski F-Score of 7/9, indicating improving fundamentals across profitability, leverage, and efficiency, and strong return on equity of 21.0% (sector average: 3.5%), and manageable leverage with a debt-to-equity ratio of 0.70.
StockPik's composite Value Score for HOG is 100/100 — placing it in undervalued territory. The score is built from ten fundamental signals: P/E, P/B, PEG ratio, P/S ratio, return on equity, gross margin, debt-to-equity, current ratio, dividend yield, and Piotroski F-Score.
HOG reports a moderate gross margin of 39.5% (sector average: 4.4%) and a solid operating margin of 15.0%.
HOG shows revenue declining at 14% year-over-year, with earnings declining at 26%.
HOG pays a modest dividend yield of 2.8%.