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Harley-Davidson, Inc. (HOG)

NYSE Small Cap

Consumer Cyclical › Motorcycles, Bicycles & Parts

$17.19
Market Cap: $1.9B
Data as of Sep 30, 2025 (TTM)

Price History

Feb 9, 2026 — Apr 4, 2026

Investment Snapshot

  • Trading 73% below Graham Number ($64.52) — significant margin of safety
  • Piotroski F-Score 7/9 — financially strong with improving fundamentals
  • Strong ROE of 23.5% with 14.4% net margin
  • Revenue declining 14% annually

Harley-Davidson, Inc. (HOG) is a Consumer Cyclical company operating in Motorcycles, Bicycles & Parts, listed on the NYSE , with a market capitalisation of $1.9 billion . Key value metrics: P/E ratio 2.6, P/B ratio 0.61, Piotroski F-Score 7 out of 9 (strong financial health) .

Value Score

Key Metrics

P/E Ratio
2.61
0.61
EPS
$6.59
Div. Yield
4.1%
PEG Ratio
P/S Ratio
EV/EBITDA
ROE
ROA
Gross Margin
Op. Margin
Net Margin
Debt/Equity
Current Ratio

Current vs 5-Year Average

Based on 5 years of SEC filings
Net Margin
↑ +2.1pp avg —
Gross Margin
↑ +2.1pp avg —
Operating Margin
↑ +2.1pp avg —
Return on Equity
↑ +2.1pp avg —
Debt / Equity
↑ +2.1pp avg —

Revenue & Net Income

EPS & Free Cash Flow Per Share

Financial Statements

Metric FY22 FY23 FY24
Revenue $X.XB $X.XB $X.XB
Gross Profit $X.XB $X.XB $X.XB
Operating Income $X.XB $X.XB $X.XB
Net Income $X.XB $X.XB $X.XB
EBITDA $X.XB $X.XB $X.XB
Total Assets $X.XB $X.XB $X.XB
Total Liabilities $X.XB $X.XB $X.XB
Data sourced from SEC EDGAR and Polygon.io. Methodology. View more Consumer Cyclical stocks →

Harley-Davidson, Inc. — Fundamental Analysis Summary

Harley-Davidson, Inc. (HOG) is trading 73% below its Graham Number of $64.52 — a significant margin of safety by Benjamin Graham's standard. The stock carries a low trailing P/E ratio of 2.6x.

On financial health, HOG shows a strong Piotroski F-Score of 7/9, indicating improving fundamentals across profitability, leverage, and efficiency, and strong return on equity of 23.5% (sector average: 1.7%), and manageable leverage with a debt-to-equity ratio of 0.94.

StockPik's composite Value Score for HOG is 100/100 — placing it in undervalued territory. The score is built from ten fundamental signals: P/E, P/B, PEG ratio, P/S ratio, return on equity, gross margin, debt-to-equity, current ratio, dividend yield, and Piotroski F-Score.

HOG reports a solid gross margin of 42.7% (sector average: -36.6%) and a solid operating margin of 16.6%.

HOG shows revenue declining at 14% year-over-year, with earnings declining at 26%.

HOG pays a solid dividend yield of 4.1%.

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Stocks below Graham Number
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How is the Value Score calculated?
Read our full methodology →
What is the margin of safety?
How to calculate the margin of safety using the Graham Number, and what counts as a good margin of safety →
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